What To Do After You Visualize Your LinkedIn Network With Socilab

In All by Lucas BazemoreLeave a Comment

There was this neat tool that LinkedIn used to have called InMaps that allowed you to visualize your network, but they retired it back in 2015. Thankfully there is an alternative called Socilab that performs virtually the exact same function. It’s a really neat tool that can give you some quick insight into how your LinkedIn network looks. We’ll show you what to do after you visualize your LinkedIn Network with Socilab.

So go to Socilab.com and get your network analyzed now!

Step 1. Visualize your network with Socilab

Socilab Visualization of LinkedIn Network

The image above is a screen shot of my network as generated by Socilab. You can see that it takes all the members of your network and turns it into an interesting graph. You have now visualized your network on LinkedIn.

Step 2. Identify the Macro Groups

View of Macro Groups on Visualization

So you can see from the image above that my network is sub divided into about 3 macro groups of people.

The blue group is my hometown and neighborhood. The red group encompasses people that are in the same major as me at Texas A&M. The purple group contains all the mentors, entrepreneurs, and investors I’ve met at Texas A&M.

These macro groups are good to identify where most of your relationships lie, but still doesn’t paint the entire picture.

Step 3. Search for the Nodes

Identification of nodes within the socilab visualization

The macro groupings are good to analyze, but you need to focus on the nodes (as shown by the red arrows).

These are the individuals that bridge my two macro groups together. This means that they have access to the same resources that I have access to, so if I need an update on a macro group, I know that those individuals are going to have more information across the groups.

Step 4. Pay attention to the outliers

identifying outliers on the socilab visualization

Obviously these are people in which you are the only connection to them. That means that if they are frequent LinkedIn users, then they have an entire network that is completely separated from yours.

If you were to strengthen the relationships you had with those individuals, you’d potentially have access to their network as well.

Step 5. Learn from the statistics

charts with statistics from Socilab visualization

At the bottom of Socilab, it gives you a handful of different statistics that you should analyze. These numbers are generated based on networking theories and scientific research.

While I won’t dive into the specifics at this point, the numbers you should look at include Effective Size, Network Constraint, and Density. These numbers will give you a better understanding from a theoretical standpoint as to where you network stands.

Step 6. Take action on the new information

So now you need to take action on this new information.

  1. Make a list of the specific nodes and outliers.
  2. Identify any additional special connections that you believe are relative to your efforts.
  3. Reach out to those individuals with a “How’s life been going?” email.
  4. Include a picture of your network and show them how special they are.
  5. Continue to build that relationship in case you need it in the future.
  6. If you noticed anything odd about the statistics, then you may need to expand your network.
  7. Check out our article on How To Build a Strong Professional Network to help you grow your network.
  8. Sign up to get the Personal Relationship Manager to help you stay focused.

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